1-800-Flowers Drive 35M Visitors Using M-Commerce

1-800-Flowers is focused on leveraging social commerce and its latest initiatives on Facebook, Twitter and the blogosphere to increase brand exposure and drive its business.

"Throughout the year, we have enhanced our efforts in social commerce, through our initiatives on Facebook, Twitter and in the blogosphere and to our innovative mobile applications," said Jim MCcan, CEO, 1-800-Flowers.

"We were the first e-commerce company of any kind to enable customers to shop and place an order without leaving their Facebook page, our expanded presence on Twitter, and in the blogosphere, and in the fast growing mobile commerce space where we recently received the RIS' 2010 Mobile App of the Year award in the Best Shopping category," adds Chris McCann, President, 1-800-Flowers.

The company also recently leveraged the brand exposure it received from a featured spot on Undercover Boss to help drive traffic across its social media channels. The show attracted 15 million viewers and significant customer response via e-mails, letters and comments on Facebook, Twitter and in the blogosphere, according to Chris McCann . "We have already seen a nice lift in brand awareness from the show."
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