1-800-Flowers Ups the Customer Experience with Personalization


Personalization Universe, a retailer featuring distinctive customizable gifts and keepsakes, has been added to the 1-800-Flowers family of brands. In line with the ongoing strategy to become a one-stop shop for all occasions, the brand will now offer shoppers a personalized option for gifting needs. In addition to Personalization Universe, the 1-800-Flowers.com Inc. portfolio of brands includes 1-800-Baskets.com, Cheryl's cookies, FruitBouquets.com, Harry & David, Moose Munch premium popcorn, Simply Chocolate, The Popcorn Factory, and Wolferman's.

"We are pleased to add Personalization Universe to our growing family of gifting brands," said Chris McCann, 1-800-Flowers.com, CEO. "We've been testing the personalized business for some time, while closely monitoring the retail environment and ultimately identifying a strong opportunity within the customized gifts space. What resulted was the creation of a dedicated destination for a carefully curated assortment of unique items that may be personalized."

The broad assortment of individualized gifts at Personalization Universe features more than 10,000 items, including home décor, storybooks, piggy banks, pets, wine bottles, and costumes, along with licensed and seasonal products. Shoppers can search the site by occasion, customization, and more. Products can be engraved, embroidered, monogrammed, etched, or printed.  

Customers may join the Celebrations Passport loyalty program, offering free standard shipping and no service charge for one year on purchases made across the company's family of brands.

Learn more about how 1-800-Flowers is delivering a more engaging customer experience at NRF 2018 on Monday, January 15 at 2:15pm. Chris McCann, CEO of 1-800-Flowers will share insights in the “How AI’s Building Blocks Are Powering Retail’s Growth” session.

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