The 10 Apparel Retailers Doing it Right
As mall traffic continues to slow, only those apparel retailers that are able to readjust their focus and find new ways to connect with shoppers with on-trend product will stand the test of time. In the omnichannel age the distinction between digital and physical retailing continues to blur and successful retailers must embrace this new reality in order to maintain market share.
RIS News' annual report which it produces with research partner wRatings highlights the most successful retailers in the space based on seven hard-data metrics. The members of the top 10 were examined to assess their financial performance, social initiatives and organizational health.
Below is a quick look at two-time reigning gold medalist Nike and third place finisher L Brands. The entire ranking is available for free download here.
For the second straight year, Nike finished in first place. In fact, the world’s most recognizable athletic brand also took the top position in RIS’ recently released Top 10 E-Commerce retailers ranking. But unlike the tight finish in the e-com report, Nike took the gold position in runaway style in this ranking. With five top three category finishes and nothing less than a sixth place result in any metric, Nike is proving that it is not only wildly successful, but incredibly balanced. The apparel retailer continues to invest in its digital properties with a focus on personalizing the shopping experience, resulting in a 30.4% increase in web sales year over year.
#3 L Brands
The parent company of Victoria’s Secret and Bath & Body Works finished in third place thanks to top results in five of the seven metrics examined. The retailer’s 21.8% increase in stock price was second best in the metric, while its CEO rating (92%) and employee satisfaction (3.7) were good for third place. Surprisingly the brand was near the bottom of the pack in Social Strength indicating an inability to create long-term emotional relationships with its shoppers, at least in comparison to the other retailers examined.