Shoppers Motivations to Use BOPIS in the 2019 Holiday Season
68% Allows me to save money
56% Reduces shipping costs
54% Allows me to search for more deals online
-RetailMeNot Survey on 1,000-plus consumers
Buy-online-pickup-in-store, better known as BOPIS, isn’t just a retail technology trend — it’s becoming a staple of modern retail.
This holiday season, 60% of retailers planned to implement BOPIS tactics, up from 52% in 2018, according to a RetailMeNot survey, which also found 85% of shoppers were motivated to purchase with BOPIS options this season.
In early December, Adobe reported that for the season to date, BOPIS had grown 40.9%, with consumers 20% more likely to convert with retailers who offer BOPIS vs. those that don’t. This was especially true on the big days, with Cyber Monday conversion at BOPIS retailers outperforming non-BOPIS retailers by 45%; and Black Friday BOPIS retailer conversion outperforming non-BOPIS by a whopping 64%.
As retail moves into 2020, the experience may still need some work but the implementation plans are clear: BRP found 77% of retailers will have the service implemented within two years, in its 2019 Special Report.