Is 2016 Poised to be the Year of the Beacon Deployment?

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Is 2016 Poised to be the Year of the Beacon Deployment?

By Tim Denman - 12/18/2015
Bluetooth Low Energy (BLE) beacons are finally set to hit the mainstream in 2016, following a strong 2015 third quarter in shipment data and contract figures. Many top hardware suppliers are ramping up production signifying a big year of beacon deployments in 2016, according to new research rom ABI Research.

ABI Research's latest report outlines why the market intelligence company believes 2016 will be the year of the beacon rollout.   

“Companies like Groupon, Facebook and Google are starting to bring their SME beacon strategies to market," Patrick Connolly, principal analyst at ABI Research said. "Adoption is now across the retail board with really strong interest from the quick serve restaurants, as well as banking sectors.”

ABI research data shows that, from a beacon shipment perspective, most vendors are shipping multiple contracts in the tens of thousands. This is a major upgrade from 2014, indicating that a lot of retailers are ramping up to deploy in 2016. Although not public yet, several original equipment manufacturers completed funding rounds, which will enable them to scale in 2016.

At NRF 2016 the growing beacon trend as well as other mobility solutions will be explored in the Exhibitor BIG !deas: Modernize the Retail Experience with Mobile Devices session. The panel talk will feature James Morse, omnichannel technology lead, Belk.; Chantell Comberger, head of in-store tech, Luxxottica Retail; and Scott Hatten, dir., store technology, Ascena Retail Group who will discuss how retailers can best leverage mobile devices, digital displays and kiosks to modernize and personalize the retail shopping experience.

The session which will feature a live demo on beacons will take place on Monday, January 18, 2016 in Level 3 Expo Hall, Big !deas Room 4 at the Jacob Javits Center in NYC.

For more information on the NRF Big Show and to see a full list of the can't miss sessions be sure to take a look at RIS News' free preview guide.