3CInteractive Acquires SITO Mobile

3Cinteractive (3C), a provider of mobile marketing services, has acquired the SMS messaging business portfolio of SITO Mobile Ltd., a mobile engagement platform.

This acquisition will allow SITO’s SMS messaging clients to take advantage of 3C’s Switchblade mobile marketing marketing platform and its innovative product-solutions, including sms/mms, mobile wallet and push.

The heightened accessibility and ubiquity of mobile technology is dramatically reshaping the way companies engage consumers. Offering a canvas of interactive, responsive, and transactional potential, mobile technology deepens and extends the connection between consumers and their favorite brands, offering marketing opportunities that are pervasive, highly targetable, and closest to purchase and consumption. 3C's market leadership and experience yield integrative mobile solutions that reduce complexities between IT and marketers to drive increased customer loyalty, brand awareness, and bottom-line results.

"We are always looking for ways to grow and maximize our core capabilities," said Mike FitzGibbon, president of 3C. "This transaction will allow us to extend our reach and bring new capabilities and functionality to these clients – it’s a win-win."
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