4 Retailers Make Google 2012 Most Searched List

Culled from U.S. search requests, the Google ranking of the most popular terms includes four retailers who make the grade in one of the many top-10 lists.

Google closes each year with an annual zeitgeist lsit of the most popular terms used in its search engine. The 125-page report includes top-10 lists of the most-Googled people, events, devices, movies, athletes and more.

The top searches are culled from 1.2 trillion searches across 146 languages and they put the year and world into a unique focus. Not surprisingly, popular searches include events like the London Summer Olympics and the 2012 U.S.  presidential election. They also include basketball phenom Jeremy Lin, the passing of Whitney Houston, and, of course, superstorm Sandy.

Looking at these lists provides a peak into the public imagination. The U.S. section of the report includes both overall top-10 lists and breakout lists. In the overall category of Local Places Searched in Google Maps four of the top 10 are retailers: #3. Walmart, #5. Starbucks, #6. Target and #10. Home Depot.

Retailers also made top spots on many other breakout lists. Here are a few number one rankings: Most Searched Apparel Brand is Old Navy, Most Searched High Fashion Brand is Louis Vuitton and Most Searched Food Company is Costco.

To read or download the complete report Google Zeitgiest 2012 click here.
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