In order to provide an engaging and memorable customer experience retailers need to attract savvy in-demand associates. As retailers continue to onboard new digital capabilities, they need a workforce capable of seamlessly operating those next-gen solutions.
Competition is heating up for top-level talent across industries and retailers need to make employee recruitment a top priority if they are going to grow their tech-savvy workforce. To gauge which companies are doing the best job attracting new talent, Indeed conducted its first ever “25 Most Attractive Companies for Job Seekers in 2017" list, ranking the companies that are drawing the most attention from job seekers.
“There are a small number of companies that see extraordinary interest from job seekers,” said Indeed’s SVP Paul D’Arcy. “These 'hot' companies could be seeing above-average traffic due to a number of factors like expansion, new products or increased marketing activity. These companies are the outliers in their respective industries, with highly attractive job postings to a larger than expected group of hopefuls.”
To create the cross-industry list, Indeed calculated the average amount of job seeker interest for all job titles (at all companies) from April through September 2017. Using these results, Indeed calculated each company’s “expected” job seeker interest rate based on average rates for all job titles, and applied the average to the mix of job postings for each company (using the top 1,500 companies with most job postings on Indeed). Indeed calculated the actual click-thru rate for all companies, and compared the difference between actual and expected click-thru rates.
The full results for the cross-segment report is available here. A quick look at the five retailers that scored the best in Indeed’s research is below:
Aldi. The German based supermarket chain has over 10,000 stores in 18 countries worldwide and over 1,700 in the U.S. alone. The discount grocer is enjoying increased success in the U.S. as consumers embrace the discount grocery model and its expanding its physical footprint, highlighting the need for an expanded workforce. Workers are drawn to the grocer for its commitment to employee satisfaction. In fact, according a company data, more than 90% of Aldi’s employees rank it as an excellent employer.
Publix. Publix is the largest and fastest-growing employee-owned supermarket chain in the United States. Employees are able to share in the grocer’s profits and growth thanks its stock purchase program ― the general public is not able to purchase Publix stock, only current employees. In addition to the stock options, workers are drawn to Publix for its philanthropic efforts. This past spring, for example, more than 5,500 employees throughout the chain volunteered with local nonprofits to battle hunger and help the homeless. The company has been named one of Fortune’s “100 Best Companies to Work For in America” for 20 consecutive years.
BJ’s Wholesale Club. BJ’s Wholesale Club made news this past summer when it announced that it is using a new predictive analytics and machine learning solution to assist with buying decisions. While the new solution helps the discount club figure out why customers want, there is no mystery why workers in search of work are flocking to BJ’s. The retailer offers an employee discount, dental, medical, vision, paid time off, vacation, sick, personal time, and a 401k program.
Big Lots. The discount retailer places great value on its associates. In fact, president and CEO David Campisi has gone on the record saying that the retailer’s employees are a major reason it is enjoying 15 consecutive quarters of meeting or exceeding earnings guidance and internal plans. Big Lots conducts an internal survey every year to measure associate connection to the brand and its culture, and scores continue to rise.
TJ Maxx. TJX, the parent company of TJ Maxx, is one of the few department store chains that is flourishing in the current competitive landscape. The company pioneered the treasure hunt approach to retailing, and it continues to connect with shoppers because of its low prices and unique experience. The retailer has a connected customer base as well as loyal associates, thanks to its appealing benefit package. The company seems to truly care about the well-being of its workers. For example, it continues to pay its workers in Puerto Rico that are unable to work because their stores were damaged by Hurricane Maria, and will continue to do so until the stores reopen.