Big Data's value and its role in our daily lives has become a hot topic, even making the daily news. But retailers want to know whether data shared with suppliers is providing Big Data-sized business benefits. This is a unique opportunity to participate in our continuing benchmark research on the ways shared downstream data is being utilized by both retailers and suppliers. As with the fourth annual Data Sharing study, we are again partnering with Consumer Goods Technology to ensure both trading partners' perspectives are included. This survey is short and should only take 5-7 minutes to complete.