7-Eleven Grows Loyalty Program to 2,600 Stores

Beginning this month, 7-Eleven customers will be able to earn points and redeem rewards at 2,600 stores in the Northeast, and parts of Austin, Los Angeles, Chicago and Vancouver. The retailer expanded its digital loyalty program through a partnership with loyalty program provider Belly.
"Over a year and a half ago, we started looking for a solution to help increase customer visits, bring new guests to our stores and increase frequency of visits while also increasing basket size," said Raja Doddala, 7-Eleven's senior director of new business development.
Belly was initially installed and tested in 85 7-Eleven locations in downtown Chicago, Austin and Los Angeles. As of September, 465 new locations in New York and Vancouver will implement the program, bringing the total to more than 2,600 by the end of the year.
Loyalty programs are a driving force for consumers, with 69% of customers switching brands just to earn points according to a recent study.
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