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12/07/2020

7-Eleven Introduces In-App Contactless Payment

Jamie Grill-Goodman
Senior Editor
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7‑Eleven, Inc.'s new app-based mobile wallet offers all customers — including those who would like to load cash — a contactless way to pay.

Easily accessible in the 7‑Eleven mobile app, 7‑Eleven Wallet customers can securely load funds to use upon checkout using cash, debit and credit cards, Apple Pay, Google Pay and prepaid 7‑Eleven gift cards. Cash must be loaded in-store at the register, while other payment methods can be loaded in the app. 7‑Eleven Wallet users are not charged any loading or transaction fees and incur no interest fees like credit cards charge.

"7‑Eleven Wallet meets the needs of customers looking for convenient, contactless ways to shop and pay during this unprecedented global pandemic," said 7‑Eleven president & CEO, Joe DePinto. "Cash customers want to participate in the growing digital payment ecosystem. 7‑Eleven Wallet gives them access to touchless payment along with deep value loyalty offers."

The 7‑Eleven Wallet is the latest feature in the 7‑Eleven app. Members are also able to earn and shop with points, get exclusive offers, redeem rewards for free merchandise and pay in one easy step, simply by scanning the barcode in the app. Customers using the company's Mobile Checkout shopping experience in select markets, or the Fuel Loyalty program at 7‑Eleven branded gas stations to save money on gas in participating cities, can also take advantage of the 7‑Eleven Wallet perks. 7‑Eleven Wallet  is accepted nationally at participating U.S. stores.

"We are an engine of innovation, constantly pivoting and changing to offer first-of-its-kind and best-in-class solutions as customers' needs evolve," said 7‑Eleven Sr. director of Product Management Sajjad Khan. "7‑Eleven approaches every new idea focused solely on how it makes our customers' days easier. We want the 7Rewards loyalty program to offer customers extreme value for every dollar spent at their local 7‑Eleven store as well as innovative capabilities that enable a fast, frictionless shopping experience."

As an added bonus, first-time users will be able to earn 2,000 7Rewards points when they load $20 into their 7‑Eleven Wallet for the first time for a limited time. 7Rewards members can shop with points and convert these bonus loyalty points into dollars. Each 1,000 points equals $1, and customers can convert up to 3,000 points ($3) per transaction. Loading those first $20 dollars gives customers another $2 to redeem on purchases in stores.

To redeem or convert points to dollars, members scan their 7Rewards barcode found on the home screen of the 7‑Eleven app upon checkout. A prompt on the store's checkout display will ask customers if they want to redeem points to save from $1 to $3. Customers must have a verified phone number linked to their 7Rewards account to use 7‑Eleven Wallet and a verified zip code to access the instantaneous savings.

Customers can download the 7‑Eleven app in the Apple store or Google Play, visit the 7Rewards online mobile website at 7Rewards.com, or chat with the 7‑Eleven bot on Messenger.