7‑Eleven is piloting mobile self-checkout, dubbed Scan & Pay, and claims to be the first convenience-store chain to develop proprietary technology for a full frictionless payment experience from start to finish.
The cashierless tech lets customers skip the checkout line and pay for their purchases using the 7‑Eleven app, which also houses the retailer’s 7Rewards loyalty program. The pilot has launched in 14 stores in the Dallas, TX, area.
“Our customers are on the go, looking for faster, more convenient ways to shop more than ever before,” said Gurmeet Singh, chief digital officer and CIO at 7‑Eleven. “7‑Eleven continues to redefine convenience by providing frictionless experiences for our customers with Scan & Pay. Our customers can now use their smartphone to skip the line, every time.”
In pilot stores, customers can use their smartphones to scan and pay for items while they shop, enabling them to skip the line. Once customers are within the geo-fenced area in or around one of the 14 pilot stores, the shopping feature will appear in the 7‑Eleven mobile app. As they shop, customers scan items with a bar code using the guides on their phone screen. Items are added to their basket, along with any discounts or promotional pricing. This new frictionless shopping experience is integrated into the 7Rewards loyalty program, allowing customers to automatically earn 7Rewards points upon purchase, redeem points to purchase applicable products, as well as receive all in-store promotions.
Next, customers pay for purchases using Apple Pay, Google Pay or a traditional debit or credit card. Scan & Pay stations with clear shopping bags are in the store. Once they pay for their purchases, customers scan the QR code on the final confirmation screen at the Scan & Pay confirmation station.
Scan & Pay works on both Android and iOS devices and is available for all 7‑Eleven merchandise, except for items that require cashier assistance, such as hot foods, financial services and age-verified products such as alcohol, tobacco and lottery tickets.
“We want every interaction with 7‑Eleven to be valuable and delightful and fast,” Singh said. “Customers can now take control of their shopping experience and earn loyalty points at the same time. Customers are given a variety of options when they walk into a 7‑Eleven store, from product assortment and customization all the way to payment methods. We are taking the in-store retail experience to the next level with a series of innovations. Scan & Pay is one of them.”
The retailer plans to expand the service to additional cities in 2019. 7‑Eleven first tested mobile self-checkout at its Store Support Center store, where employees tried the feature prior to this multi-store launch.
Scan & Pay is the latest in a series of digital technology enhancements 7‑Eleven has made available to consumers. Others include: offering various mobile payment options (Apple Pay, Google Pay and Samsung Pay); expanding the 7Rewards customer loyalty program to a wider range of eligible purchases; presenting AR (Augmented Reality) experiences; offering in-store package pickup via the 1,100 Amazon Lockers located at participating 7‑Eleven stores; and launching the 7NOW proprietary delivery smartphone app in select markets.