7-Eleven Takes Convenience Shopping to the Next Level with One-Hour Delivery
7-Eleven has taken its mantra of "what customers want, when and where they want it" to the next level, piloting on-demand, one-hour delivery.
Select stores in San Francisco and Oakland, Calif., now offer on-demand delivery through Postmates iOS, Android or web app. An assortment of 7-Eleven's products from hot foods and snacks to cold beverages and other convenience items is just a few taps away and will be delivered by Postmates to customers in an hour or less.
"7-Eleven's founder, Joe C. Thompson Jr., used to say 7-Eleven's mission was to 'give customers what they want, when and where they want it'," said Raja Doddala, 7-Eleven's vice president of innovation and omnichannel strategy. "Through the modern-day technology that Postmates provides, we can fulfill that promise in a way we haven't done before."
This is 7-Eleven's first official foray into delivery and fulfills a component of the company's omnichannel strategy to provide time-pressed customers solutions to their everyday needs while transforming its outlets from convenience to convenient, neighborhood stores.
"Through our partnership with Postmates, 7-Eleven's reach extends beyond our physical stores," Doddala said. "The program should work well for us because it appeals to our customers who are more on-the-go, connected 24/7 and prefer fast-paced, urban living. Plus, we have market concentration in these geographic areas, which makes shopping with us through Postmates even more convenient."
The c-store retail giant expects to expand delivery later this year to other areas where there is a high density of its stores: Austin, New York, Los Angeles, Washington, D.C. and Chicago.
Select stores in San Francisco and Oakland, Calif., now offer on-demand delivery through Postmates iOS, Android or web app. An assortment of 7-Eleven's products from hot foods and snacks to cold beverages and other convenience items is just a few taps away and will be delivered by Postmates to customers in an hour or less.
"7-Eleven's founder, Joe C. Thompson Jr., used to say 7-Eleven's mission was to 'give customers what they want, when and where they want it'," said Raja Doddala, 7-Eleven's vice president of innovation and omnichannel strategy. "Through the modern-day technology that Postmates provides, we can fulfill that promise in a way we haven't done before."
This is 7-Eleven's first official foray into delivery and fulfills a component of the company's omnichannel strategy to provide time-pressed customers solutions to their everyday needs while transforming its outlets from convenience to convenient, neighborhood stores.
"Through our partnership with Postmates, 7-Eleven's reach extends beyond our physical stores," Doddala said. "The program should work well for us because it appeals to our customers who are more on-the-go, connected 24/7 and prefer fast-paced, urban living. Plus, we have market concentration in these geographic areas, which makes shopping with us through Postmates even more convenient."
The c-store retail giant expects to expand delivery later this year to other areas where there is a high density of its stores: Austin, New York, Los Angeles, Washington, D.C. and Chicago.