Why First-Party Data Matters: Personalization, Privacy, and Growth
Unlocking the full value of first-party data is crucial for businesses aiming to gain a competitive edge in today’s digital market while delivering exceptional value to their customers.
Harnessing the Power of Surrounding Store Traffic to Boost the Bottom Line
By understanding the patterns and preferences of not just their customers, but also those shopping at neighboring stores, retailers can develop more informed strategies to attract and convert more foot traffic into sales.
Wendy's Names New CIO
Learn who will assume responsibility for all aspects of Wendy's global technology efforts.
Featured Blog Series
- 12/20/2023 Though the holiday rush currently sits at the top of most retailers’ priority lists, there’s another industry-wide event just around the corner: the 2024 NRF Big Show. It’s safe to assume that one technology — AI — will take center stage, as its potential to shape the industry’s trajectory has become increasingly clear over the past year.
- 11/15/2023 Retail's in a time of immense growth, change, and progress. Here’s what consumers and retailers might expect from AI-driven operations in the coming year.
- 12/1/2023 Check out 10 trends that are mostly based on emerging technologies that have risen in prominence over the last couple years and are likely to have an outsized impact in 2024.
- 9/6/2023 Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.