As retailers look to make up for sales and win back customers, it is more important now than ever before to illustrate a true and deep understanding of consumers’ wants and needs to cater to them effectively and ultimately generate revenue and drive customer engagement for the long-term.
The retailer views the program as an important component of its customer service and engagement strategy, driving added value thanks to the data that it brings in. While Walmart will make the program more robust, McMillon noted these changes will be unique based on the company’s own assets and capabilities.
With most shoppers already primed for an omnichannel shopping journey, it’s time for retailers to leverage technologies that offer a seamless experience across channels and help consumers feel safe when shopping in-stores.
RIS asked its annual list of top women in retail tech which technology is having the greatest impact now, and where retailers should invest their IT dollars once a level of normalcy returns. Find out what they had to say.