ABC Fine Wine & Spirits Analyzes Promotions with AccessVia

ABC Fine Wine & Spirits, Florida's oldest and largest wine and spirits retailer, is using AccessVia Web dSignShop to print shelf-edge signs and labels and to gain analysis on how promotions impact sales.

 

With the AccessVia Publishing Platform, ABC has control over all aspects of designing, publishing and managing shelf-edge product merchandising. The platform delivers print and digital promotions to ABC for immediate availability for high-speed production. AccessVia hosts the Web dSignShop system and ABC Fine Wine & Spirits stores will access the sign printing application over the Internet.

 

AccessVia developed a vendor collaboration interface for ABC in which vendors who sell products to the retailer can provide descriptive content to be printed on the store signs. ABC employees review the information entered by the vendors, modify as needed and then approve the content for use on the signs. ABC is also able to measure the success of promotions as the platform delivers analysis and reports of store activity and provides intelligence on how promotions impacted sales.