Abercrombie & Fitch Goes Mobile with Digby
Digby, an Austin, TX developer of mobile commerce solutions for the retail and e-Commerce market segments, announced today that global retailer Abercrombie & Fitch has selected Digby to build, manage and operate mobile storefronts for both its Abercrombie & Fitch and Hollister Co. brands.
The new storefronts, which initially focus on making mobile web sites available to all Internet-enabled mobile devices, allow for easy browsing and purchasing of all products anytime and anywhere Abercrombie and Hollister customers choose to shop.
"Providing our users with a superior mobile experience was a key driver for us in choosing Digby as a partner in our mobile initiative,"commented Kristi Decker, director, of online merchandising for Abercrombie & Fitch.
"Digby meets our high standards for delivering a consistent and positive brand experience, while utilizing a software platform that will scale with us as we expand into applications for the iPhone, BlackBerry and various Android devices. Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life."
The rise of mobile commerce in retail continues to grow rapidly. According to the most recent Deloitte Annual Holiday Survey, 19 percent of shoppers this holiday season expected to use their phones to assist in their holiday shopping to find store locations, check prices, read reviews and make purchases.
"We are thrilled to be selected by Abercrombie & Fitch, a leader in retail and multichannel marketing, to provide mobile storefronts for both A&F and Hollister," said David Sikora, Founder and CEO of Digby. "The dynamic mobile web storefronts are a solid platform that we will look to build upon further as we work with Abercrombie & Fitch to launch rich applications for various smartphones and across multiple regions."
for more information: www.digby.com
The new storefronts, which initially focus on making mobile web sites available to all Internet-enabled mobile devices, allow for easy browsing and purchasing of all products anytime and anywhere Abercrombie and Hollister customers choose to shop.
"Providing our users with a superior mobile experience was a key driver for us in choosing Digby as a partner in our mobile initiative,"commented Kristi Decker, director, of online merchandising for Abercrombie & Fitch.
"Digby meets our high standards for delivering a consistent and positive brand experience, while utilizing a software platform that will scale with us as we expand into applications for the iPhone, BlackBerry and various Android devices. Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life."
The rise of mobile commerce in retail continues to grow rapidly. According to the most recent Deloitte Annual Holiday Survey, 19 percent of shoppers this holiday season expected to use their phones to assist in their holiday shopping to find store locations, check prices, read reviews and make purchases.
"We are thrilled to be selected by Abercrombie & Fitch, a leader in retail and multichannel marketing, to provide mobile storefronts for both A&F and Hollister," said David Sikora, Founder and CEO of Digby. "The dynamic mobile web storefronts are a solid platform that we will look to build upon further as we work with Abercrombie & Fitch to launch rich applications for various smartphones and across multiple regions."
for more information: www.digby.com