Accenture Signs On as hybris' Global Integrator

To help global companies implement cross-border multichannel commerce solutions more effectively, Accenture has become the sole global strategic partner of hybris, the commerce platform recently acquired by SAP. The agreement will enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.

This alliance combines Accenture's leadership in digital marketing strategy, customer experience, platform management and implementation with hybris' leading omni-channel software and technology. The two companies will offer comprehensive multichannel commerce solutions to enterprises in retail, manufacturing, wholesale distribution, telecommunications, media/publishing, software, and gaming.

"As hybris' global strategic partner, Accenture can help bring the hybris' omni-channel commerce platform to companies that have struggled to implement worldwide transaction solutions that can be tailored to local country needs," said Anatoly Roytman, EALA managing director of digital consulting for Accenture Interactive. "Our global presence can reduce the complexity and cost of transforming the consumer transaction experience across multiple geographic markets."

"We have seen huge growth in e-commerce in the last few years, often driven by global brands looking for complex platform solutions, but with the ability to offer local languages and market websites for customers," said Frank Schoutissen, vice president, channel of hybris. "Our alliance with Accenture will allow these companies to have both a technology and implementation partner that can help them meet these objectives. We are very excited about the potential this will bring to both companies and the customers we can support as a result of this."

The strong collaboration between the Accenture and hybris is highlighted by a contract win with NestlÉ Nespresso S.A. to implement a multichannel commerce solution that uses hybris, SAP CRM and SAP Retail integration as its key elements. The two-and-a-half year implementation will include e-commerce, point of sale, call-center and back-office functions. The new platform will help Nespresso offer a more personalized and complete customer experience and allow Nespresso to benefit from streamlined and consistent technology and processes across the 41 countries in which it operates.

"This program will provide Nespresso with a single, streamlined, interactive platform that will create more consistent and seamless experiences for consumers underpinned by agile and flexible business processes that support local market needs," said Fabio Vacirca, global managing director of Accenture's Consumer Goods and Services practice. "Our work will combine the digital and multichannel commerce experience of Accenture Interactive with the industry know-how of our Consumer Goods and Services team."

Accenture's multichannel commerce and digital marketing work is delivered as part of Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins and improves interactions with customers, channels and consumers through innovative analytical, multichannel and operational capabilities.

Accenture announced on July 8 it has completed its acquisition of Acquity Group Ltd, the second-largest independent digital marketing company in the United Sates. The acquisition further strengthens and expands the broad range of digital marketing services that Accenture provides clients through Accenture Interactive. In January 2013, Acquity Group was named as hybris' North American Partner of the Year for the second year in a row.
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