Actionable Insights Help BJ’s Wholesale Club Plan and Execute Targeted Promotions

Tim Denman
Editor in Chief
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BJ’s Wholesale Club is deploying a next-gen planning and execution solution to better understand customer and basket information and distribute personalized promotions.

BJ’s selected Toshiba Global Commerce Solutions, a global market share leader for integrated in-store retail solutions, to deliver more personalized offers to its members through the TCx Vector solution. The solution will be deployed as part of BJ’s expanded commitment to Toshiba’s retail applications.

Together, BJ’s and Toshiba remain committed to making shopping the club even more convenient. This includes continued rollout and expansion of self-checkout systems and other mobile shopping solutions. Additionally, both companies will focus on rapid development and deployment of new capabilities using Toshiba’s TCx Elevate digital commerce platform.

“We are committed to making shopping at BJ’s even more convenient and to strengthening our relationship with our members,” said Scott Kessler, executive vice president, chief information officer, BJ's. “We look forward to expanding our partnership with Toshiba in order to deliver rapid innovation with TCx Vector and the Toshiba TCx Elevate Platform.”

For retailers looking to gain better alignment with their customers and improve their shopping experiences, the solution provides a comprehensive approach to planning and executing promotions and loyalty programs.

“Retailer’s today strive to create more engaging experiences that increase customer satisfaction and life-long value,” said Bill Campbell, vice president, head of Americas, Toshiba Global Commerce Solutions.