Adidas Hires Former Lululemon CEO

Adidas AG has hired Christine Day, the former chief executive of Lululemon Athletica Inc., reportedly to help its performance in the women's athletic business.

Day has been acting as an adviser to Adidas on retail strategy and collaborations with smaller brands since the middle of last year. Adidas confirmed the hire to MarketWatch. Adidas has also moved marketing executive Nicole Vollebregt to run its women's division. 

From her days at Lululemon, Day said she admired some offerings from Adidas, particularly its Stella McCartney line, but noticed there was work to be done.

"The assets they had, they weren't always being fully expressed in the marketplace," she said.

For the full story on MarketWatch click here. 

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