When looking at the data, Adore Me found that the conversion rate was unaffected when a product description was written by a human versus by Writer’s CoWrite platform. This, however, was a win. It meant the company could free up writers’ time to work on more high-impact and creative products — and that’s where the real results kicked in.
“Our content processes are better and more efficient,” says Roy. “The result has been significant time saved for employees – 30-40 hours saved per month per writer for writing product descriptions, and cutting down writing time by 20% to 50% in other areas.”