Adrianna Papell Manages Pricing Strategy With Ragtrades

5/27/2015
New York City-based start-up Ragtrades, Inc. has been in stealth mode since its inception in 2013. The newly launched company, which provides a cloud-based analytics platform for fashion retailers and brands, has inked a partnership with fashion brand, Adrianna Papell.

The Adrianna Papell Group recently unveiled a state-of-the-art e-commerce site. "Our new website will communicate the story of the brand; and it will take the consumer on an engaging journey, from consideration to purchase, using imagery and content," said Jaynee Berkman, Adrianna Papell's president.

After exploring competitive analytics platforms, Adrianna Papell chose Ragtrades' solution because "it is customized for the fashion industry. Its ability to match fashion products across retailers even when names and SKUs vary is superior, and the visual dashboard makes it easy to digest the data and take action. With Ragtrades, Adrianna Papell has the right tool to manage its pricing strategy and to minimize any channel conflicts with its retail partners," according to Berkman.

"In a new environment where product availability and pricing information is publicly available online, brands and retailers are arming themselves with data to monitor competitors and verify that their product assortment, pricing and promotional strategies are competitive," added Ragtrades CEO Andrea Marron.

Ragtrades provides software services to top fashion brands and retailers around the globe. The technology is customized to gather fashion industry data from across the web, while its algorithms identify business opportunities. Ragtrades' first and most popular solution is a price-tracking platform that helps fashion brands and retailers ensure that (1) prices are competitive, and (2) partner channels are not discounting product prematurely.
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