Aeropostale to Launch Lingerie With IHL Group
Teen apparel powerhouse Aéropostale is turning to IHL Group, the New York-based intimates, sleep and legwear experts, to launch a lingerie offering in a multi-year partnership. This deal marks a milestone in Aéropostale's strategic efforts to extend the brand into new categories and distribution channels in the U.S., Puerto Rico and Canada.
Debuting its first collection for Holiday 2018, the line will retail from $18 for bras, sports bras, babydolls, bodysuits and $10 for panties. Materials used in the collection will include premium fabrics and detailing such as lace, microfiber, appliques and seamless cuts.
"We are honored to be partnering with such an established brand in the teen category as Aéropostale," said Sami Souid, president of IHL Group. "We are thrilled to bring our quality and trend-driven offerings to the Aéropostale's fashion-conscious teen customers nationwide."
"There are many synergies between IHL Group and Aéropostale," explained Ken Ohashi, executive vice president of lifestyle brands at ABG, an owner of Aéropostale. "We are excited to be working together to grow the brand and expand distribution with a trendsetting collection of intimates and undergarments."