AG, JAG Jeans Are Personalizing Fit for Customers

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AG, JAG Jeans Are Personalizing Fit for Customers

Fitcode, a fashion data company that specializes in women's denim, is partnering with AG Jeans and JAG Jeans to give consumers a more personalized, fit-focused shopping experience.

AG signed its partnership agreement with Fitcode in February 2017, and the integrated Fitcode experience is slated to go live on in March 2017.

"We are very excited to integrate with AG Jeans," says Rian Buckley, Fitcode co-founder & CEO. "Fitcode loves partnering with brands and retailers looking for innovative ways to differentiate and personalize their customer experience, so AG was a natural fit for us."

Fitcode also launched on Feb.9, on

The JAG launch provides women of all shapes and sizes — ranging from 0 to 24W — with an easy way to find JAG styles best-suited for their unique body type.

"JAG understands real women's bodies, and it continues to blend fit and style perfectly," says Buckley. "We're thrilled to be partnering with a local company that shares our fit philosophy."

Visitors to can take the Fitcode fit quiz and shop curated denim recommendations within their Fitcode without ever leaving the site. Fitcode's Jeanius team hand measures each style and provides denim details on variables that impact fit, like stretch, fabric content, and inseam.

"We value our partnership with Fitcode," says Connie Maynard, president of JAG Jeans. "They know denim and fit inside and out, and integrating their technology on our site was quick and easy."

The two Seattle-based brands are co-hosting a complimentary denim fit lab with Styled Seattle on Feb. 18 at Westfield Southcenter to help shoppers find their perfect fit. 

Fitcode previously integrated with in Fall 2016. Supported retail and denim partners also include Nordstrom, NYDJ, 7 For All Mankind, Citizens of Humanity, J Brand, JOE's Jeans, Paige, FRAME Denim, Kut from the Kloth and Blank NYC.