AG Jeans Taps Skinmint for Asia Distribution Deal

Contemporary lifestyle and premium denim brand AG Jeans appointed Skinmint as the brand's exclusive distributor for China, Hong Kong, Macau and Taiwan.

This will be AG Jeans' first large-scale endeavor in the territory. In the next six months, Skinmint will open several AG branded shop-in-shop locations inside high-end department stores operated by Skinmint's parent company, Golden Eagle Retail Group Ltd (3308.HK), home to luxury brands including Coach, Dior, Giorgio Armani, Gucci, HermÈs and Michael Kors.

"AG is very excited to be partnering with Skinmint to expand our brand into China," says Sam Ku, AG Jeans' VP/creative director. "Skinmint's expertise and intimate knowledge of the market will be invaluable in terms of building brand awareness and success. We have been carefully monitoring the market, and we feel that the timing is right for us to start this partnership and China's demand for sophisticated and unique choices has grown with the rise of the country's middle class and slowing of its luxury market.

"China is expected to become the largest retail market in the world within the next five years, and its consumers are ready for contemporary brands," says Betty Hsu, CEO of Skinmint. "AG's stylish sensibility and devotion to creating the very best apparel and denim will resonate with the Chinese consumer."
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