Albertsons Companies, Inc. has launched a retail media network designed to deliver digitally native, shopper-centric and engaging branded content to the company’s ever-growing network of shoppers.
Albertsons Media Collective is led by Kristi Argyilan, Albertsons Cos.’ SVP of retail media, and will offer partners a digital marketing platform and omnichannel solutions.
“We are thrilled to be able to create a differentiated retail media network that will allow our customers to engage with the food and brands they love,” said Argyilan. “Albertsons Media Collective will further our goal of bringing brands and our customers together by delivering an unrivaled vendor and customer experience and truly reimagining marketing for what’s next.”
Albertson Media Collective, developed in partnership with CitrusAd and Merkle, is focused on providing opportunities to connect brands with shoppers by opening up native display and sponsored product inventory throughout the company’s websites. Media opportunities include advertising placements on Albertsons owned properties such as its homepage, department, category, sub-category, email, search, app, pharmacy, as well as on Albertsons’ off-site targeted ad placements.
Brand campaigns will begin February 27, 2022, and allow partners to access some of the most valuable positions across Albertsons Companies’ websites and apps, tapping into over 100 million shoppers across the country, including more than 2,200 store locations and over 27 million members of the company’s Just for U loyalty program.