Albertsons Retail Media Exec Claire Wyatt to Analyze Advanced Capabilities at Analytics Unite
The countdown has officially started. We are just two weeks away from the 10th anniversary of Analytics Unite, the industry’s premier data-focused event celebrating a decade’s worth of extensive education and networking; expert-led sessions; and a look at the success stories from key brands disrupting the retail and consumer goods industry.
We are excited to announce that Claire Wyatt, vice president of business strategy and marketing science at Albertsons Media Collective, will be joining us for a discussion on building advanced analytics capabilities for retail media networks.
Thursday, May 4, 2023, 10:05 AM - 10:45 AM
Retail Media Networks are everywhere these days and have transformed how many brands do business. The evolution of retail media is offering brands opportunities to connect with customers across digital channels like never before and offers more effective integrations with omnichannel first-party data. In this presentation, join Albertsons Media Collective and Fractal as they explore the world of RMNs; dive deep into the advanced measurement and analytic capabilities these networks offer, including why iROAS really matters vs. traditional ROAS; and share tips on how to find the right network for your brand.