Albertsons Companies and Google have entered a multi-year partnership to bring innovative technology, like integrating with Google Maps and predictive grocery list building, to the grocer’s omnichannel customer experience.
Google and Albertsons Cos. have been collaborating behind the scenes for the past year and are debuting several new enhancements to the shopping experience as part of the reveal. Planned innovations under this partnership include: shoppable maps with dynamic hyperlocal features; AI-powered conversational commerce; and predictive grocery list building.
Albertsons Cos., which operates stores across 34 states and DC under 20 banners including Albertsons, Safeway, Shaw's, and Acme, has engaged with numerous teams at Google, covering a wide range of technologies and services aimed at making the customer experience more efficient.
They’re working on integrating with Google Search and Maps to help shoppers more easily find what they need; making it easier to shop with Google Pay; and infusing Google Cloud AI technologies such as Vision AI, Recommendations AI, and Business Messages into operations to create what they call “the world’s most predictive” grocery engine.
“Albertsons Cos. is continuing to transform into a modern retailer fit for the future, and we are leading the industry forward by providing the easiest and most exciting shopping experience for our customers,” said Chris Rupp, EVP and chief customer & digital officer at Albertsons Cos. “In bringing together Google’s technology expertise with our commitment to customer-centric innovation, we’re providing our customers with a superior shopping experience no matter how they choose to shop with us.”
Google’s partnership with Albertsons Cos. will build on projects already implemented to improve the customer experience. For example, earlier this month, Albertsons announced its use of Business Messages to help people get up-to-date information about COVID-19 vaccines at Albertsons Cos. pharmacies.