ALDO Improves Buyer Interface

Footwear and accessories retailer ALDO Group Inc. is working to streamline its global sales processes and strengthen buyer relationships across franchise and retail store locations.

With more than 2,500 points of sale and nearly 2,000 retail stores across the globe, ALDO is continually challenged to engage its large network of wholesale and franchisee retail buyers. The company was looking for an e-commerce solution with proven functionality to fully support its B2B business.

After a rigorous evaluation of solutions, ALDO selected CGS's BlueCherry B2B eCommerce to engage its buyers, promote products globally in its own private marketplace and enable buyers to select assortments and receive confirmed orders virtually anywhere, anytime.

"With global operations spanning nearly every continent, we knew we needed a B2B solution to enhance our wholesale sales process to keep up with consumer demand," said Lance Martel, CIO at ALDO. "With CGS's extensive list of customers and knowledge, BlueCherry B2B eCommerce was the best solution to fit our growing global needs. BlueCherry will ultimately enable us to reduce costs, shorten sales cycles and increase both buyer and consumer satisfaction."

BlueCherry B2B eCommerce has also made it more convenient for ALDO buyers to view seller recommendations, obtain detailed product information including availability, and place orders online or via mobile device.
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