The ALDO Group has launched a new responsive website and e-commerce platform in its latest phase of its digital transformation.
"We are committed to designing a universal digital experience: accessible, responsive, social, human-centered, and most of all, easy to evolve and scale," said Grégoire Baret, GM of Experience Design. "We involved our consumers at each step of the creative process, focusing on flows and details to go beyond convenience and build meaningful services for style seekers."
The new website will drive the Montreal-based company's e-commerce goals, pushing strong momentum in mobile transactions, and boosting cross-category sales to grow ALDO's popularity in footwear and accessories. The site is functional across devices, and meets digital accessibility standards (WCAG 2.0, Level AA). It also features extremely fast speed, a new visual design language and high quality fashion photography, and styling tips from social media influencers.
"Our new digital experiences are aimed at inspiring people to explore more from ALDO and make it a primary destination for shoes, bags and accessories," said Jennifer Maks, VP Omnichannel. "Our new e-commerce website acts as the core engine for our omnichannel strategy, as a natural complement to our stores."
The revamped global storefront goes live in several global markets including the US, Canada and Europe. The move comes as ALDO transitions leadership, with company founder Aldo Bensadoun naming son David Bensadoun the new CEO earlier this month.