Align Supply and Consumer Demand With attune's Fashion Innovation Portfolio

4/1/2015
attune Consulting announced its Fashion Innovation Portfolio, a set of business solutions that help fashion companies better align resources and global supply chain partners to predict and dynamically respond to changes in consumer demand.

Led by fashion industry veteran Marshall Gordon, attune's chief innovation officer, the team will combine its years of fashion industry expertise to help retailers and fashion brands improve their ability to fulfill omnichannel consumer demand by leveraging the latest advances and combinations of cloud, mobile, big data analytics and multi-tier supply chain collaboration technologies.

"The demands of today's digital consumers are accelerating beyond the ability of fashion brands to effectively respond with aging technology," said Vajira De Silva, CEO of attune. "Brands are eager to use the latest technology tools to close the gap, but they're often deployed in silos, providing only incremental improvements. We see a critical need for expertise that can create more holistic and responsive global supply chains. attune's Fashion Innovation Portfolio combines this expertise with a set of highly integrated solutions that are targeted to the needs of fashion."

attune's Fashion Innovation Portfolio focuses specifically on synchronizing supply with demand to deliver responsive fashion – or real-time "sense and response" networks that capitalize on fast-moving fashion markets and consumers. Through these solutions, retailers and fashion brands can gain deep insight into consumer behavior and extend that knowledge across their supply chains in real time to fulfill demand exactly when and where it's needed, and significantly reduce out-of-stocks and markdowns. The portfolio includes integrated solutions for:
  • Operations: Providing a consolidated infrastructure that unites wholesale, manufacturing and retail businesses on a single platform to create cross-channel, integrated operations.
  • Customer Intimacy: Combines real-time analysis of structured and unstructured customer data to deliver insights that provide a platform for high-touch, personalized "clienteling" to fashion consumers.
  • Value Chain Synchronization: Providing end-to-end visibility from consumer demand to planning and sourcing to facilitate response to current and future demand.
"The fashion industry has been built on a global network of independently operating businesses and processes," said Gordon. "Fashion brands and retailers know there is value in synchronizing them, but technologies are only now beginning to mature to a point where they can be combined in real time to respond to consumer demand. We see a significant opportunity for brands and retailers to be more responsive while also improving their financial performance with end-to-end solutions that sense consumer behavior and incorporate that intelligence into planning and extended supply chain operations. In essence, this enables companies to respond to demand as it is happening."

With more than two decades of fashion and lifestyle technology leadership, Gordon oversees attune's solution strategy, roadmap and technology portfolio. Prior to attune, he was the senior vice president of worldwide sales, marketing and product strategy at Tradecard (now GT Nexus), a global supply chain specialist. He also served as SAP's industry executive for the apparel and footwear industry, helping to launch and grow the SAP Apparel & Footwear (AFS) business.

"Marshall offers a lifetime of fashion solution expertise across all aspects of the business," added De Silva. "His experience with the enterprise technologies and processes relevant to fashion will be invaluable as we continue to roll out initiatives for the Fashion Innovation Portfolio."
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