Aligning Retail Business Strategy with Analytic Insight

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Aligning Retail Business Strategy with Analytic Insight

By Tim Denman - 04/04/2016
Data is the fuel of the modern retail enterprise, but retail executives still struggle with how to blend the insights big data analytics provide with the traditional art of designing a business strategy.

At the 2016 Retail and Consumer Goods Analytics Summit (RCAS), Christopher Surdak, JD, award winning author of Data Crush and the founder and president of Surdak & Company will share his 20-plus years of retail technology experience and provide insight into how retailers can master the difficult task of balancing retailing art and modern science.

Surdak is an industry-recognized expert in mobility, social media, analytics, big data, information security, regulatory compliance, and cloud computing with over 20 years of professional experience. He began his career with Lockheed Martin Astrospace, where he was a spacecraft systems engineer and rocket scientist.

Surdak authored “Data Crush: How the Information Tidal Wave is Driving New Business Opportunities,” and was the recipient of GetAbstract’s International Book of the Year Award, 2014. He is a contributing editor and columnist for European Business Review, European Financial Review, China Business Review and HP Matter magazines and writer for Dataconomy.com. Surdak provides talks, guidance and advice to global leaders on a range of technology, policy and business topics, including over 300 public speaking engagements in the last three years.

The 2016 Retail and Consumer Goods Analytics Summit will be held May 4-6 at The Drake Hotel, Chicago, Illinois. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.