The design of the store itself evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors.
Allbirds, an RIS Hot Retail Startup in 2018, has opened a new retail store and community center at Atlanta’s Ponce City Market.
The new 3,000-square-foot space is the retailer’s first store in the Atlanta area and 30th globally, with locations across North America, Asia, and Europe.
The store speaks to the brand’s sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibres. Displays around the shop call attention to the Merino Wool, Sugarcane, Tree, and other materials that Allbirds’s shoe and apparel products are made of.
The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.
The new location includes nods to the local Atlanta community:
Rabbiteye Blueberry shoe laces
Handmade laser engraved Georgia Peach pins
Photography featuring local members of Allbirds’s Allgood Collective
The store is located at 675 Ponce de Leon Ave NE at Ponce City Market in Atlanta, GA.