Allen Edmonds Protects its Brand Image

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Allen Edmonds Protects its Brand Image

By Jamie Grill-Goodman - 02/08/2016
Men's footwear and apparel manufacturer, Allen Edmonds, is using managed analytics company Ugam's Brand Intelligence solution to monitor channel pricing, enforce MAP (minimum advertised price) policy and manage channel relationships. 
 
For almost 100 years, Allen Edmonds has been handcrafting men's shoes on the shores of Lake Michigan in Port Washington, Wisconsin. The company has carefully crafted its brand image, in part by providing footwear to leaders in business, entertainment, politics and local communities across the world. Maintaining the brand's value proposition is critical to the company's business model.
 
"Ugam helped us create an efficient, streamlined channel approach and their experience in MAP monitoring and enforcement helps us take quick action, when necessary, to preserve a consistent brand value," said Meg Hopkins, Vice President – Head of Wholesale at Allen Edmonds.
 
Ugam's Brand Intelligence solution combines the company's proprietary big data technology platform and analytics expertise to uncover channel insights and recommend pricing policy enforcement actions. These insights help Allen Edmonds prevent revenue loss and promote fair competition among its retail partners. As part of the solution, Ugam captures product data for styles of shoes across online retail outlets and key marketplaces and also employs the use of mystery shopping to help Allen Edmonds identify sources of unauthorized activity.