Amazon and Walmart E-com Enhancements Tap Machine Learning
Amazon and Walmart have each beefed up their e-commerce capabilities by tapping into machine learning to reduce out of stocks and better align their real media spend with their business goals.
Both retailers are leveraging CommerceIQ’s machine learning e-commerce management platform to receive real-time, retail-aware advertising. Amazon Fresh will also be able to track localized availability for Amazon Fresh customers at the ZIP code level.
Amazon and Walmart will receive insights on the correlation between different metrics across sales, operations and advertising. The technology is expected to help each retailer reduce out of stocks, better manage their digital shelves, and ensure advertising spend is aligned with business goals, all combining for increased share of voice, revenue and profit margins.
It’s also anticipated to support recent shifts by Amazon Fresh to help consumer brands fulfill grocery order delivery more quickly, as well as support Walmart's expanding e-commerce market share.