Amazon Dash Carts Roll In New Frictionless Retail Experience
And while the carts may hold potential future opportunities for the Amazon-owned Whole Foods stores, Amazon has made it known that it’s happy to work with competing retailers to install its proprietary Go tech within their stores.
In a recent webinar with RIS News, Kirk Ball, executive VP and chief technology officer of Giant Eagle, said that creating frictionless shopping experiences are one way that grocery retailers can be better prepared for a potential resurgence of COVID-19.
“If you can continue to enhance and create a frictionless experience and make it even more seamless than what it is today, I think that's certainly [one way to be ready],” he said, adding, “And then I think expand the design and implementation of checkout that minimizes contact with your product.”
Michael Jaszczyk, CEO, GK Software USA, noted that while retailers must meet consumer demands for faster and contactless shopping by experimenting with new concepts, it’s important they find the technology that fits well with their retail format and unique shoppers’ needs.
“While the Dash Cart is designed for small to mid-sized shopping trips, there are other challenges that must be solved for customers with long grocery lists,” he said. “Nonetheless, the retailers who learn from early adopters like Amazon and deploy technology that’s designed for simplicity and convenience will be the ultimate winners.”