Amazon Drops the Holiday Gauntlet: Kicks Off 50 Days of Deals

Tim Denman
Editor in Chief
a man wearing a suit and tie

Black Friday remains the unofficial kickoff to the holiday shopping season but many retailers have found success in recent years by starting the holiday madness much earlier.

Amazon has already opened up its Black Friday Deals Store, officially marking the start of the holiday shopping season for the online giant. The microsite is offering deals across every category now through Black Friday.

"We're excited to officially kickoff another holiday season, bringing customers better deals than ever before on everything they'll need,” said Doug Herrington, senior vice president of North American retail, Amazon. "During the holiday season, customers love to discover great deals and must-have holiday gifts for friends and family.”

In addition to the launch of the Black Friday site Amazon is relaying on a host of newly introduced technologies to help power the retailer to another record-setting holiday season. The new and improved holiday shopping options include:

Voice shopping. Customers can voice shop with Alexa for tens of millions of Prime-eligible items, including many of the products available in the Black Friday Deals Store and featured in the 2017 Holiday Gift Guides.

Amazon app. Last holiday season more than 70% of Amazon customers shopped using a mobile device. Customers can find where their holiday packages are in seconds, use camera search to quickly and easily find the items they want by pointing at an item or barcode, and never miss a deal by setting Watch-a-Deal alerts. Customers can use the Package X-Ray feature to scan barcodes of packages and see what's inside, allowing them to wrap gifts without ever opening the box or spoiling the surprise.

AR View. Amazon's latest augmented reality offering within its mobile app helps customers make better shopping decisions by allowing them to visualize the aesthetic and fit of products in their own living space. Whether shopping for a sofa or a kitchen appliance, customers can overlay it onto their existing living space, move it and rotate it to get a full 360-degree view.

Amazon in Spanish. Since adding the option for customers to set their language preference earlier this year, millions of customers have chosen Spanish as their preferred language.

Treasure Truck. Available in 25 select cities, Treasure Truck is a new way for customers to shop this holiday season. Customers can opt-in to receive notifications from the app for special must-have offers from Treasure Truck, order the item, and pick-up at the truck all season long.

Amazon Books. Now open in Seattle, New York, Los Angeles, Chicago, Boston, San Diego, San Jose, Portland, Bellevue, WA, and Paramus, NJ, Amazon Books integrates the benefits of offline and online shopping.

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