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03/10/2021

Amazon Music Launches New Shopping Experience

Amazon customers can discover new music, watch live streams, and browse a curated, Prime-eligible selection of an artist’s merch, vinyl, and more.
Jamie Grill-Goodman
Senior Editor
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Amazon Music today announced the integration of artist merchandise within its mobile app. Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos. By seamlessly tying artist merch and music together in the app, fans in the U.S. can now shop merchandise, a majority of which is available with Prime shipping for Prime members, from artists including Billie Eilish, Jack Harlow, King Princess, Lady Gaga, and Gucci Mane while listening to music, uninterrupted.

To coincide with today’s announcement, Amazon Music is debuting exclusive merchandise collections from an exciting array of artists, including a new line of apparel developed by Selena Gomez to celebrate her upcoming Spanish-language EP, REVELACIÓN, and an exclusive collection celebrating rock band Weezer. Amazon Music’s exclusive offerings feature new merch from Gwen Stefani, Metallica, Queen Naija, Pentatonix, and Florida Georgia Line, and Queen. In addition, Wale has made Amazon Music the exclusive online retail partner for his merchandise collection.

“Fashion is an inseparable part of music and culture, and with the addition of merchandise to the Amazon Music app, we’re making it easier for artists to connect with their fans through our app,” said Sean McMullan, Amazon Music’s director of artist product and services. “It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time.”

“Since the pandemic has temporarily eradicated the merch table, we’re really excited to have developed an exclusive collection of offerings with Amazon Music to bring the merch table directly to our fans,” says Weezer. “We can’t wait to see everyone back on the road when it’s safe again to tour!”