Merchants who wish to sell on Amazon undergo a series of vetting and verification steps, including a proprietary machine learning system that analyzes data points to identify potential risk. This includes verifying whether the account is related to another account that was previously removed from selling on its marketplace.
Applications are also reviewed by trained investigators before being approved, the company said.
The program is being piloted in the U.S, U.K., China and Japan, and over 1,000 prospective sellers have attempted to register an account through it.
Amazon has long been criticized for not doing enough to cut down on the amount of fraudulent business engaged by third-party sellers, which make up a significant component of its sales. CEO Jeff Bezos revealed in his letter to shareholders last year that third-party sales had grown to represent 58% of total sales.