Amazon Storefronts Launches, Providing Retail Hub for Small Businesses

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Amazon has launched “Amazon Storefronts,” a new store for customers to shop exclusively from US small and medium-sized businesses selling on Amazon.

With Storefronts, customers can shop a curated collection of over one million products, and deals from nearly 20,000 U.S. small and medium-sized businesses. Amazon Storefronts features more than 25 product categories including Back to School, Halloween, Home, Kitchen, Pet Supplies and Books.

Shoppers will be able to learn more about profiled businesses through featured videos and stories. Each week the store will highlight a featured US business through a video to help introduce the many faces and types of businesses that customers are shopping from on Amazon Storefronts.

“Meet the Business Owner,” a rotating exploratory feature, profiles US small and medium-sized businesses selling on Amazon. At launch, customers can learn and browse more than a dozen businesses that are Family-focusedArtisansInnovator-Makers and Women-owned Businesses.

Amazon said launched the new store to offer customers an easy way to buy from small and medium-sized businesses in all 50 states. In 2017, more than 300,000 U.S.-based small and medium-sized businesses started selling on Amazon.

“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high quality products from American businesses from all across the country,” said Nicholas Denissen, VP for Amazon. “Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon’s large selection and commitment to customers.”

Amazon’s First TV Commercial

To support the launch, Amazon is unveiling its first-ever national TV commercial featuring real businesses that sell on Amazon.

“We’re championing their success with this new store and a national advertising campaign featuring a successful Michigan business selling on Amazon to customers across the US and worldwide,” said Denissen.

The commercial shows how Amazon helps businesses get their products to customers all over the world. To help illustrate the growing number of businesses on Amazon, a series of business logos come together at the end of the ad to form the Amazon smile logo. To view the ad, click here.

“Since we started selling on Amazon in October 2016, our sales have nearly doubled,” said Holly Rutt, co-founder of Little Flower Soap Co., the US business owner featured in the national TV ad. “Due to our success, we have been able to hire new team members from our community, including full and part time jobs. We believe that customers like to know the story behind what they’re buying. When there is worry about creating jobs, it’s reassuring for customers to know their purchases are helping sustain jobs in the US.”

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