American Eagle's New Flagship Store Offers Goundbreaking Visual Experiences

American Eagle Outfitters announces it will debut a new flagship store in Times Square on Thursday, November 19. The store will feature four levels of shopping, exclusive AE products and more fashion-forward merchandise.

The retailer's innovative store design includes custom lighting throughout the store, 15-foot ceilings and a 13-foot video wall. The store also features a "15 Seconds of Fame," which allows customers to pose in a mini photo studio. Moments after, the customer's photo will be projected onto the 15,000 square feet of LED screens (25 stories high) outside the store, for all of Times Square to see.

The LED screens will feature content 18 hours per day. American Eagle Outfitters has partnered with the following companies to provide ground-breaking visual experience in Times Square:

-The Barnycz Group developed the design, integrated the technology, and is overseeing the installation of this dynamic architectural facade of synchronized LED displays, as well as the store`s interior A/V systems.

- Barco provides the 12 panels that wrap the building`s exterior, with a total pixel count nearing 3.3 million, along with the LCD monitor wall at the store entrance.

- R/GA is creating content for the interior and exterior signage displays, and proprietary technology that powers "15 Seconds of Fame." The partnership is focused on developing experiences that showcase AEO brands and customers, drawing Times Square visitors from the street into the store.

-ABC Regional Sports & Entertainment Sales, a unit of ABC National Television Sales, is the exclusive advertising sales representative for the technically advanced sign.

"We know that shopping in Times Square is a landmark event for millions of customers who come from around the globe to visit," said Jim O`Donnell, chief executive officer, American Eagle Outfitters. "American Eagle Outfitters` goal is to offer them a retail experience unlike anything they`ve experienced before-even by Times Square standards."
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