Analytical Learning

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Analytical Learning

By Timothy Denman - 10/17/2014
Retail and consumer goods executives gathered to network and learn about the latest developments in analytics at the inaugural Retail & Consumer Goods Analytics Summit (RCAS) at the W Hotel in San Diego, CA on September 11-12.

The event was produced by RIS News in conjunction with our sister publication CGT and featured numerous presentations from academia and high-ranking retail and consumer goods executives. Among the educational highlights were:

• Dmitri Williams, PhD, USC associate professor, who discussed the importance of customer-to-customer interaction and discovering the true monetary value of customers by studying the influence they have over others in their social network.

• Kristen Curtis, VP, supply chain planning, Safeway, explained how the grocer was able to optimize markdowns by leveraging store-level analytics.  

• Marc Smith, director, Social Media Research Foundation, wowed attendees with an exploration of the power of connection on social media and the importance for retailers and consumer goods companies to build an engaged audience.  

The second annual Retail & Consumer Goods Analytics Summit is preliminarily scheduled for April 2015. Please visit for more information and other upcoming events.

Scenes from the Retail & Consumer Goods Analytics Summit: A) Barbara Wixom from MIT kicked the event off with a dive into delivering value from data; B) Speed networking provided retailers and CG execs the opportunity to network with each other and the vendor community; C) USC’s Dmitri Williams discussed the importance of assigning a dollar amount to a customer’s social value; D) Kirsten Curtis of Safeway provided a real-world case study on the power of shared data; E) All in attendance enjoyed two jam-packed days of educational sessions.