Analytics-Driven Personalization

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Analytics-Driven Personalization

By Tim Denman - 07/11/2016

As customer-centric retailing continues to take hold, tailoring the experience for each shopper is becoming increasingly important. Successful retailers are learning how to balance the art of marketing and promotion with the science of analytics in an effort to fuel new methods for maximizing the impact of personalization.

At Engage! 2016, Jennifer DiMotta, vice president, digital and omnichannel, bluemercury will explore how retailers are using analytic insight to segment and engage shoppers with highly relevant content through various streams of communications including social media, website, service and marketing.

DiMotta has over 20 years of experience developing customer-centric omnichannel, digital and technology innovative and results-driven visions, strategies and product roadmaps/tactics leading to double and triple-digit top and bottom line growth across startups and big box retailers. In here current role at bluemercury she is focused on developing a top talent organization, creating and executing on an effective strategic plan to meet goals and profitability, and building brand awareness through effective digital location strategies and tactics.

Engage! will be held September 7-9 at the Ritz Carlton in Fort Lauderdale, Florida. The conference will feature keynotes from retail leaders, peer-to-peer exchanges, educational workshops, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.