Analytics

In a world where every shopper has different priorities, interests, and budgets, true personalization is critical to forming long-lasting shopper relationships. Learn more about reaching polarized customer audiences.

Sister brand CGT parsed through a wealth of workforce trends and leadership announcements from the last year, and spoke with a number of industry experts, to formulate a list of job titles we see emerging in the future.

Canadian Tire Corporation is making strides with its supply chain and loyalty efforts as it looks to operate more efficiently and tap into valuable consumer insights.

Here’s a roadmap for getting started with energy efficiency for any retailer, big or small.

Learn how the Coach and Stuart Weitzman parent is leveraging consumer data through the full value chain, embedding data into day-to-day decision making, while Kate Spade is contributing to change by giving its products a second life.

One of the most pressing questions on the minds of retail executives took center stage last week as the National AI Advisory Committee (NAIAC) met to discuss the evolving state of U.S.

Analytics Unite 2023 will be showcasing how executives are bringing data to life across their respective industries, giving attendees actionable insights to innovate with speed, optimize budgets and infrastructures, introduce streamlined services, and deliver unparalleled experiences.

Learn why retailers and consumer goods companies are exploring the benefits of MACH technologies and what the future might hold for generative AI.

Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.

Here are four ways that an e-commerce website can use long-term and short-term signals to provide a personalized shopping experience for their users.

These are the four standout brands that are supplementing their Super Bowl commercials with engaging, digitally-focused campaigns.

Microsoft has announced a "multiyear, multibillion dollar investment” with DALL-E and ChatGPT developer OpenAI, following previous investments in 2019 and 2021.