Ann Taylor Re-engineers E-commerce, Checkout

Ann Taylor announces significant improvements to its e-commerce business as well as double-digit Web traffic growth in its most recent quarter.

According to Kay Krill, President and CEO of Ann Taylor, the company's e-commerce business is on fire and it is significantly growing at a very rapid rate.

The brand announces it is re-platforming its Web site this summer, which includes adding technology enhancements that will simplify and speed up checkout processes. The brand also is adding the capability for clients to post reviews and comment on its products, mobile-enabling its Web site, adding personalization and segmentation and enhancing international shipping capabilities.

"We think that that strategy is going to help us improve the channel even more," says Krill. "We will continue to focus on expanding online assortments and online categories such as weddings and beach and swim and maternity for LOFT which I think is going to further propel this business. I think that we're in great shape on e-commerce; we continue to think it's a significant driver for us and we're really optimistic about the future."

In its most recent quarter, Ann Taylor, including stores, e-commerce, and the outlet channel, posted sales increased 11.3 percent to $198.4 million on a comp improvement of 16.4 percent.
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