Anticipatory Analytics Help Retailers Adapt to The New Normal
Remember Amazon’s plans for “anticipatory shipping”? What if you could deploy the same underlying predictive analytics to anticipate shifting patterns in demand and fulfillment preferences? More than half of brands, today, say they are struggling to satisfy consumers’ appetite for home delivery and buy online pick up (or return) in store. They worry a single failure to meet availability and fulfilment lead time expectation might lose them a customer for life.
Join this webinar to hear analyst George Lawrie from Forrester Research and expert Yogesh Kulkarni from antuit.ai discuss the result of a new survey in which 164 footwear and apparel brands described their challenges in adapting to post pandemic shopping patterns. You will also learn about their experience and expectations of deploying anticipatory analytics to manage demand, promotions, allocation, fulfillment, and assortment. You will learn how to get started on your own journey to anticipatory analytics success and what potential benefits you can expect in terms of improved availability, margin, and customer lifetime value.