Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these apparel and footwear retailers have come closest.
The company will add office space and jobs in fields including cloud computing, advertising and business development, doubling its tech workforce in the city.
By linking behavioral, customer and product data at scale, the apparel company was able to boost conversions and drive revenue without sacrificing margins.
Because of the high cost of customer acquisition, there’s a good chance that a shopper will only become profitable after the second purchase, presenting loyalty as a major opportunity to seize.
The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s software and network of more than 6,000 global brand and retailer websites.