APT Analyzes Factors in Super Saturday Store Sales Dip

12/30/2014
Applied Predictive Technologies (APT) reports that in-store sales for Super Saturday Weekend were down [-1.7 percent]*, according to data from the APT Index of U.S. same-store retail sales.

Patrick O'Reilly, APT president & COO, said, "The Saturday before Christmas, known as Super Saturday, is becoming of greater interest to retailers each year. Aggregating data from sales registers, we're seeing Super Saturday Weekend sales down [-1.7 percent] overall, which is consistent with sales declines we saw during Black Friday this year."

Super Saturday Weekend Retail Sales – by APT Index numbers:

The nationwide APT Index of same-store retail sales showed sales down [-1.7 percent] on Super Saturday Weekend. Further, the APT Index revealed that Super Saturday Weekend sales figures varied widely across the nation.

Change in unemployment
  • In areas where unemployment increased year-over-year, the APT Index of retail sales decreased [-2.1 percent]
  • In areas where unemployment decreased year-over-year, the APT Index of retail sales decreased [-1.3 percent]
Median income
  • In areas with median income $75K or greater, the APT Index of retail sales decreased [-2.4 percent]
  • In areas with median income less than $75K, the APT Index of retail sales decreased [-1.0 percent]
Median household size
  • In areas with median household size 2.5 or greater, the APT Index of retail sales decreased [-2.6 percent]
  • In areas with median household size less than 2.5, the APT Index of retail sales decreased [-0.8 percent]
Metro areas
The APT Index showed retailers performing the best in Denver, with a [+4.3 percent] sales increase; Seattle, WA [+3.1 percent]; and Atlanta, GA [+1.7 percent]. The APT Index showed retail sales performing the worst in Minneapolis, MN [-6.0 percent], Miami, FL [-5.0 percent], and Boston, MA [-4.7 percent].

The APT Index aggregates data from sales registers across the U.S. to show how year-over-year performance changes for same-store sales in the physical channel. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about retail sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically targeted analysis of retail sales available.

*All figures are a year-over-year, same-store comparison for Super Saturday Weekend (Dec 19. through Dec. 21, 2014, to Dec. 20 through Dec. 22, 2013).
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