APT Finds Apparel Retail Sales Up 2.7 Percent in January

2/10/2015
In-store retail sales for January 2015 increased [+2.8 percent] compared with January 2014, according to Applied Predictive Technologies (APT).

APT has also launched indexes for the following segments, and each segment saw sales growth in January: General Merchandise [+1.0 percent] and Apparel [+2.7 percent].

For overall retail, the APT Index showed retailers performing the best in Denver, CO [+10.4 percent], Chicago, IL [+9.0 percent], and Philadelphia, PA [+7.3 percent]. However, some cities in the northeast seemed to be affected by winter storms during January. The APT Index showed retail sales down in Boston, MA [-2.4 percent], New York, NY [-0.9 percent], and Washington, D.C. [-0.1 percent]. Restaurant sales also performed the worst in Boston [+0.6 percent] and New York [-0.2 percent]*.

Patrick O'Reilly, APT president & COO, said, "We're seeing strong sales performance in January across both retail and restaurants. While the APT Index showed slight negative effects in areas that were hit by large storms this year, sales were strong overall. APT has been consistently providing information about how retail and restaurant sales are doing across the U.S. In addition to this, we are very excited to launch sub-segments for both of these industries, which will enable companies to more accurately compare performance to their peers."

January Retail Sales – by APT Index numbers:

January retail sales were largely positive, according to the APT Index. Sales growth was driven by more transactions and shopping in lower income areas. However, significant increases in snowfall did lead to sales declines.

The Big Picture
  • Overall retail sales: [+2.8 percent], driven by an increase in the number of transactions [+2.4 percent]
  • General Merchandise sales: [+1.0 percent]
  • Apparel sales: [+2.7 percent]

Impact of Change in Snowfall on Shopping
  • In areas where snowfall decreased year-over-year, the APT Index of Retail Sales increased [+5.0 percent]
  • In areas where snowfall increased 0 to 5 inches year-over-year, the APT Index of Retail Sales increased [+2.5 percent]
  • In areas where snowfall increased 5 to 10 inches year-over-year, the APT Index of Retail Sales decreased [-0.5 percent]
As the Economy Improves, Lower Income Areas Report Better Sales
  • In areas with median income less than $75K, the APT Index of Retail Sales increased [+3.3 percent]
  • In areas with median income $75K or greater, the APT Index of Retail Sales increased [+2.3 percent]

The APT Index aggregates data from sales registers at over 100,000 stores across the U.S. to show how year-over-year performance changes for same-store sales in the physical channel. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about retail and restaurant sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically-targeted analysis of sales available.
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