Are the Best Holiday Deals Found as Early as September?

As Halloween and fall decorations adorn store windows, the holiday shopping season has already started. Where's the proof?

PayPal's mobile transaction per volume data (mTPV) tells the story. Data from the past three years shows that Sep. 30 and Oct. 1 kicks off the holiday shopping season (see this early holiday shopping blog post). Last year, payment transactions grew by 62.81 percent nationwide on Sept. 30.

With $1 in every $6 of e-commerce transactions flowing through PayPal, the online payments company has been able to identify some interesting year-on-year industry trends.

mTPV spiked on Sept. 30 and Oct. 1 over the average daily mTPV for the following years:
  • 2014 – 26.1 percent and 27.4 percent increase
  • 2013 – 15.4 percent and 20.4 percent increase
  • 2012 – 40 percent and 35.4 percent increase
Perhaps those shoppers who start holiday shopping this early are ahead of the game, but they may have a savvy trick up their sleeve, too. These shoppers also recognize that some of the best deals can often be found as early as September and October — not on Black Friday.

As retailers compete for holiday shopping dollars, PayPal is helping them, too, with PayPal Working Capital (PPWC) – a new program launched in September 2013 designed to give a cash advance that lets businesses pay it off over time as a percentage of sales. Since launch, PayPal has lent $150 million to more than 20,000 U.S. small businesses, and in June, these offerings were expanded to businesses in the U.K.

Throughout the holiday season PayPal will be uncovering more data relating to shoppers and their spending habits.
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